5 Ways To Ridiculously Maximize Facebook Advertising For Small Businesses

Facebook advertising can seem overwhelming and challenging – but it doesn’t have to be that way. There are sooo many benefits to advertising on Facebook that I can’t even get to them all. A big one is through targeting, and there are quite a bit of ways to do it.

Facebook Targeting


When I first started using Facebook for paid ads it was completely different than it is today. It was clunky, confusing, and very hard to understand. Fast forward several years and it’s amazing to see how Facebook has grown. I will never forget being very frustrated about how to get in front of the right “crowd” using Facebook ads. I felt like I was spending more money than I should have to in order to see results.

Then I hired a business coach who was helping write my book who also understood Facebook. He showed me something remarkable. Something at the time called “partner categories”. You could actually go into Facebook and choose over 500 different categories that I had no clue existed. I went from paying a $1.00 per click for post engagements to between $0.10 – $0.35 per engagement to a HIGHLY targeted audience.

Today, I teach Facebook strategies to businesses all over the country. It doesn’t matter what type of business your in… you can significantly benefit from FB advertising and grow your businesses with ANY ad size budget.

Related: Get the report on the 4 tools I use for Facebook marketing!

I don’t know where you are in your quest for growing your business, but I do know this one thing…. you HAVE to figure out paid advertising if you want to grow a legit business. Period. There isn’t a “real” business out there that doesn’t advertise. Gone are the days of good ole’ word of mouth to build your business by itself.

Facebook Advertising is a big animal, but just like riding a bike – you have to start somewhere. There are many benefits to advertising on Facebook…. but one of the biggest is the ability to target your ads to your ideal audience.

Here are 5 ways where you can target your ads using Facebook’s unique tool called “Audience Insights”. It’s located on the right hand side of your ads manager.

1. Location Targeting

You can select the location you want to target by country or by cities – etc. Let’s say I’m a “dentist” and I do business in Nashville, TN and I want to target women between 25-54 in the Nashville area. You’ll notice that there are between 150K – 200K active people in this group (tip: you would not want to serve ad ad to any group with that many active users).

Here’s where valuable information comes in…..you’ll also notice the top 24 categories of interest of this demo based on their profile selections. This would change if you put in a different city based upon local culture etc. The beauty of this info is that it begins to tell a lot about who your potential customers.

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2. Specific Interest Targeting
Since I’m a “dentist” I could send several ads to people who like certain pages that reflect the type of customer I’m looking for. For instance, I can target women 25 – 54 living in Nashville, TN who like Crest toothpaste. You’ll notice there are 2,000 people available to advertise to. You could also select several other brands such as Colgate or Oral B. This is just one way to do this – there are many others but you get the point.

3. Detailed Demographics

Maybe you aren’t interested in specific interest, but you really are interested in moms who are parents. You could have similar criteria, but ask to see women 25-54 in Nashville who are parents. That means that as a dentist, only these people will see my ads.

4. Recently Moved
Perhaps you would like to send a FREE consultation to people who recently moved to the area. We can select that too. You’ll see that there are 2,000 people in this group as well. This number will change as it’s only people who have moved in the recent months. By selecting this group, only people who are new to the area will see your FREE consultations for those who don’t know you at all.

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5. Income Targeting
Maybe you’re a dentist that is looking to build clientele with a higher range income. You can select that too. Now before you get a little freaked out and ask “How does Facebook know that”? Through their third party data partners, information is gathers from surveys or public data and matched with emails AND through surveys based on home values etc. You can find all of that out on Facebook’s website.

The targeting potential is enormous and for some can seem overwhelming. I always suggest starting with a location and some general interest to get started so you can get your feet wet and get a feel of this can work. Remember the beauty of FB advertising is that if it’s not working you can change it or turn it off in real time unlike a billboard where you’re locked in your contract regardless if you’re campaign is working or not. BTW – I have nothing agains billboard advertising. It’s a brilliant way to advertise – for the right type of business, and you have to know what you’re doing…:)

In an upcoming post I will talk about “retargeting” where you can go even deeper into advertising to your ideal audience on Facebook.

It’s your turn – How do see Facebook advertising and fitting into your marketing plans? What will you do to learn how to capitalize on a growing opportunity? If you haven’t learned yet, you should.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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STOP Making Resolutions – START Making Habits That Can Change Your Life!

Stop making resolutions! Statistically, resolutions have become an an inconsistent way to create the change in your life that you want.

STOP MAKING RESOLUTIONS!

Several years ago I made a list of “resolutions” that I wanted to see happen. On that list was to “read more”. I got really specific with this part of my resolution. You see, I had a friend who was reading nearly a book a week and was really impacted by what he was reading. It was helping him professionally and personally.

I wanted to see the same impact so on my resolutions list so I put I “read more” as one of the top resolutions. I even listed the books I wanted to read. I just new if I read these books that would make a valuable difference in my life.

Here was the problem I wasn’t processing at the time…. reading 52 books in a year is quite challenging! I had not processed the challenge that would be considering where I was in my life at that time. I never took into consideration that my friend didn’t have kids at home like I did. He did’t have all of the commitments that I did. You see, he was much further down the road of life that I was.

He also read really, really well – and fast! Guess what….. I don’t! By the third week I hadn’t finished my first book and you can imagine how I felt – disappointed in myself. January wasn’t even over and I had all ready failed.

Have you ever made a resolution like that? A resolution that you weren’t able to keep beyond the first month? Here’s my advice…. STOP making resolutions and START making habits that you can keep! Habits are completely different than resolutions.

Here are 7 ways to STOP making resolutions and how to make your habits stick

Habits are vital for personal and professional growth. Resolutions have become something that most people mock because few people can keep them. Why? I believe (just like my personal story above) that there isn’t enough structure to a resolution.

Habits however are proven (if done correctly) to stick.

Clarify Your Habit
Clarity is vital when creating habits. It goes way beyond an emotional thought like (in my case) “read more”. I didn’t really have on paper “why” I wanted to read more. I never asked the question “what am I trying to accomplish”. If I would have asked that question, I would have discovered that I didn’t need 52 books to achieve what I was looking for. Make sure you clarify the “why” before you attempt the “what”.

Start Simple
Simplicity often times is misunderstood. There is absolutely no need to make things complex, especially when you are making a new habit. If you make it difficult – you put yourself in a position to fail. Make things really, really simple especially in the beginning.

Make An Iron-Clad Plan
What get’s measured get’s achieved. Period. Make a full blown plan that takes you from beginning to end. Make your plan flexible enough to bend. You may encounter situations where you have to shift your plans. The best habits are formed from a plan.

Make it Daily
Habits that aren’t daily are rarely achieved. Even if you only need 5 minutes a day; that’s all you need. Small doses can be incredibly invaluable. Take them – every day.

Tune Out Noise
If you research habits, you will see a” lot of “21 day” based habit building formulas. Can you form your habits in 21 days? Maybe – maybe not. The point is don’t worry about it – just make your plan and follow them. Whether it takes 10 days, 21 days, or 30; it doesn’t matter.

Get Accountability
Accountability is vital to any habit forming plan. Find someone you can trust to help you stick to your goal. Someone who can cheer you along your journey.

Above All – Be Realistic
Here’s the reality….. Making new habits is a process. You can walk 100 miles without walking the first one. You have to go in open minded; especially when you are attempting to create a larger habit that’s going to take a lot from you. Give yourself enough room to make some mistakes throughout your journey. It’s ok! It’s apart of the journey!

It’s Your Turn

Are you willing to set obtainable habits for 2015? What are you going to be willing to do to get them? Just START! Don’t wait and allow yourself to become discouraged!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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2015 Is Coming – It’s Time To STOP Dreaming

The entire year went by and you didn’t accomplish what you set out to accomplish. Why?

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There’s no doubt I’ve had years where I didn’t accomplish what I intended. Several years ago I was living in South Florida and I remember going to the beach at the beginning of January for a “personal goal setting” meeting ( the beach is beautiful that time of year).

I made a list of all the things I wanted to see happen. It was a long list; I mean I was dreaming BIG TIME! Have you ever had a session like that? I can still see myself sitting in my chair…. early in the morning… seagulls are flying… there’s a nice breeze as the sun came up – it was a great experience.

Fast forward to November of that same year and I went to that same spot to “reflect” on the year. I opened up my list of things I inteended to accomplish and I was amazed! I hadn’t accomplished hardly any of them! I was stunned! Shocked! What it the world went wrong?

Have you ever been in that situation? What were your emotions? What were you thinking? I know what I was thinking. I was really frustrated but I realized ultimately what happened, and it most likely happens to you.

Those people who you see accomplish their goals and dreams aren’t smarter than you. They simply have learn some incredible productivity tips that help them get to where they want to go.

Here are 5 ways to make sure that your dreams for 2015 are met:

Understand how to STOP dreaming and start doing.

If you’re not careful, you can dream, dream, and dream again! At some some you have to pull your dreams  into reality and begin taking action.

Learn To Conquer Fear. 

Yeah I know….. cliche. It’s true though. When you step out in faith to take action; it’s scary. Sometimes real scary! You have to know that going in – and learn to deal with fear; It’s real and any successful person has to deal with it (a lot).

Learn The Art Of The Pivot.

When you begin to take action; it doesn’t always pan out. You’ll make some mistakes and realize that some of your dreams aren’t going to work like you thought. It’s ok, and normal! There will be plenty of times where you have to “pivot”; meaning you have to move your dream into another direction to see it happen.

Get Advice From Someone You Trust.

It is sound biblical wisdom to entrust in someone for wisdom’s sake. Whether it’s your best friend, spouse or a paid consultant or business coach – you need wisdom and guidance. Everyone does, and I mean everyone.

Get The Tools You Need.

 There are sooooo many tools to help you to your end result. I personally use Nozbe for everyday tasks, GoalsOnTrack for large projects, and Evernote to keep the notes and ideas from all of the compartments of my life together in one place. Systems and tools are important, and there are a host of different tools that I promise one is right for you.

It’s your turn. How do you see your dreams and goals for 2015? What are you going to be willing to do to get them? Start doing. Today. Every little action step moves you one step closer.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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Are You Tired Of Dreaming? Ready For Action?

Do you have dreams about what you want to do? Places you want to go? Maybe you want to quite your day job and start your dream job. There’s a big difference about dreaming about your ideas and your goals for the future, and then dreaming about your ideas and goals… and you keep dreaming… and you keep dreaming… and you keep dreaming but you don’t take action. Have you ever felt that way? Chances are you have. It’s very common because a lot of us have feel that way. But few people really actually put their dreams into action.

NowI recently spent some time with a very successful local business owner. He’s grown his business from nothing to becoming a multi-million-dollar business.  Successful enough that he’s now been around for more than 15 years, and has stabilized and actually grew during the downturn of the economy (which is impressive). I asked him about his story – you know how he started. I’m always fascinated to hear the story of how people start get their dreams into action.

He told me that he originally worked for a similar company for about 10 months, however it was a place that had very poor ethics and morals. He didn’t  see himself there  much longer and decided to leave. During the last few months of his employment, he began to dream that he too could have a business just like the one whe was working for…and actually become more successful. He was tired of watching a business make money in ways he believed was unethical. So, he decided to journey out on his own stepping out on faith, through hard work, and a significant amount of dedication to see his dreams come true. There’s a reality to our dreams – they have a cost. It could be time, money, sacrifice or most likely all the above. I’m not suggesting that you do something ridiculous and just quit your day job without a plan or saving up enough to see your dreams come true. I’m talking about taking action!

Some see my friends business as very successful because they are. Some see him today and are mesmerized by his success. However, most don’t know that he started his business from the kitchen table with only $68. That’s right $68! When they first started the business they did not lament on all of the dos and all of the do nots, or all of the potential frustrations and all of the potential pitfalls…… he simply did one thing that most people don’t. He took action! He didn’t wait till it was all perfect. He started his action plan that put him into a position to take a step to see his dream come true.

So my question to you… Are you dreaming about your ideas and your future, are you just dreaming? Dreams are just dreams without you taking massive action. Stop just “dreaming” and starting “doing” by taking action today.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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Maybe Your Site Needs A Redesign?

website_redesign_2As far as we’ve come about websites, there’s  still so much to learn. First of all, if you don’t have a website – get it done now. It’s like not having a sign on your business on the main drag of town. No one has a clue that you’re even there. The other factor…. web design is, and will forever change – often. You need to make it apart of your overall yearly budget to freshen up and in some cases redesign the entire site. I know that sounds scary, but it’s true. There’s many reasons that you need to determin if your website is up for a redesign. Jessica Hill from Hubspot shares some great insight on 8 reasons you need to redesign your website…..

Full Story Here….

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