One of the most crucial aspects of branding a small business is that you must be absolutely consistent in your messaging. Every interaction with customers must send the same message. You’re ultimately creating experiences for your customers that build emotional attachments to your company.
To many times I see businesses with in-consistent messaging or branding, which often confuses your customers. It’s almost like having to start over each time you have to reel in your dysfunctional marketing campaigns. If you’re not sure where to start, seek some advice of professional marketers and get their opinion. Until you truly understand marketing and branding, it can feel like a much bigger challenge than it really is.
With consistent message comes loyal customers – that will last a very long time.