I often get asked from small businesses what are some unique ways to get marketing exposure. I’m surprised when I go through a list of questions with them to learn things they aren’t doing. The biggest thing that I find is that many small businesses don’t properly handle data management with their current customers.
Your current and past customers are some of your best, and most loyal customers. You might be saying “But they’ve all ready bought from me”…….. Exactly! They’ve all ready purchased something from you, or used your services. Because of that, they’re most likely to either do business with you again, or tell someone else about you (both good and bad).
Staying connected to your customers creates a loyal relationship that money can’t buy. The more you stay connected to your customers, the more they know and are familiar with you. Studies show that the more we (as consumers) are familiar with a product or company, the more likely we are to buy, do business with, and share our positive results we friends and families.
There’s a multitude of ways to connect with customers…… email marketing, social media, loyalty based invectives, promotions etc. Start today by making a plan to connect with your customers on a consistent basis. Do your research, ask questions, and don’t be afraid. After you make a plan, begin to execute it. Rome wasn’t built in a day, so start small. You’ll create loyalty that will have your customers coming back to you for years to come!