This company totally gets it. Splash Media understands what it takes to stand out among competitors. They did such a good job, that they received news coverage (which is free), and that coverage is now spreading virally all over the web.
This is the kind of thing that can happen to you when you work hard at being unique and standing out in the crowd. Don’t misunderstand. If you’re a law firm, I’m not saying you should run down the hall in potato sacks. What I’m saying is you CAN do something different. You CAN do something that you’ve never done before to create buzz and generate some new energy. Don’t stick to the same routine. Create something different. Step outside your box of comfort. Who know’s, maybe when you do, this “world wide web” we have just might be kind to you and give you some viral marketing.