E-mail is a very effective communication tool and smart businesses use it to continually draw attention to their businesses web sites. Many businesses change their Web site content every week and publish a weekly e-mail newsletter that is sent to clients and prospects to inform them of the latest business offerings.
If you don’t have the time or staff to publish weekly, shoot for once a month. Offer those who visit you on the web the chance to sign up for a newsletter via e-mail through your site. And most of all…make sure your web site content is interesting and useful…the kind of stuff that keeps people coming back for more.