When dealing in the business world it’s essential that you have creativity. Without it you’re invisible. I saw this billboard over the weekend at a local mall. It was very hard not to notice it! I thought to myself clearly someone was thinking creatively and outside of the box. Now, I know most of us don’t have the budget to put a billboard inside of a mall, but that shouldn’t stop us from being creative!
Just because we don’t have large budgets, doesn’t mean we shouldn’t think creatively and strategically. Any time I see something like this billboard it always challenges me to think creatively. Imagine for a moment that someone came to that local mall and the mall said “I’m sorry, we’re all out of space”. To most people that would have been enough to turn them away. But someone, at some point said, “what about putting a billboard on the floor”? That’s thinking outside the box.
I challenge you this week to think strategic, creative and outside the box. Just imagine the possibilities!